RSH Agency Web Design Brighton

eCommerce Design

How to Create an Ecommerce Website Design That Sells More: 10 Key Principles

Creating an ecommerce website that converts visitors into customers requires thoughtful design. Your site’s look, feel and user experience impact how shoppers view your brand and products. Follow these 10 tips to craft an effective ecommerce website design that boosts sales.

Hey, fancy telling us about your project?

  • Focus on Simplicity - Avoid clutter and make navigation intuitive. Use minimalist designs with ample white space.
  • Optimise Page Speed - Faster load times improve conversions. Compress images, minimize HTTP requests, enable browser caching.
  • Make Checkout Fast - Reduce checkout fields, offer guest checkout, auto-fill data. The fewer clicks the better.
  • Show Trust Symbols - Display security badges, customer reviews, business credentials to establish credibility.
  • Make Mobile Friendly - Responsively designed, mobile sites are critical. Optimise for mobile layouts and loading speed.
  • Use Quality Images - High resolution product photos at multiple angles increase engagement and trust.
  • Include Engaging Copy - Well-written product descriptions sell the benefits and encourage action.
  • Personalise Experience - Use data and site search to recommend relevant products to users.
  • Test and Iterate - Use A/B testing to trial layout changes, content, offers. Analyse results to optimise.
  • Check Analytics - Track user behaviour like click-throughs, time on site, bounce rate. Refine design accordingly.

An effective ecommerce website design requires balancing aesthetics, usability and conversions. Following UX best practices along with testing and analytics will help you create a site that drives revenue. Focus on a customer-centric experience.

What Our Clients Say

Build An Impression Fast

With less than one second to make a strong first impression, your ecommerce website design carries tremendous weight – studies show it impacts around 75% of your online store’s credibility. When launching your own virtual storefront, perception is everything. Crafting an exceptional user experience through thoughtful design is crucial for shaping positive customer perceptions and driving sales.

Creating an effective ecommerce website involves going beyond just listing products online. You need to build your own branded digital store where you have full creative control over the look, feel and functionality. While stunning visual design is not the only factor shoppers consider, seamlessly integrating it with social media, digital marketing campaigns and search engine optimisation creates a cohesive customer experience that drives traffic and conversions.

This article explores key principles for ecommerce website design and how you can apply them to develop an online store that attracts customers and compels them to make purchases. With a strategic design approach, you can shape positive perceptions that establish credibility and turn your ecommerce site into a revenue-generating powerhouse.

0 +

Years Established

0 +

Completed Projects

0 %

Satisfaction Guarantee

Our Work


Everything is online today. And if you’re not being seen, you don’t exist. Our expertise is not only in creating beautiful websites but high converting ones. We guide you through all the roadblocks and strategies online so you can grow your business, get your message through clearly and gain more customers.

Consistent Brand Identity

Your ecommerce website design should go beyond just setting up an online store – it needs to bring your brand story to life. Adopting a brand-first approach ensures your site reflects your unique value proposition, connects with customers, builds loyalty and makes your business stand out.

An exceptional design captures the essence of your brand – from showcasing your company culture to aligning aesthetics with your product quality. It tells a consistent story through carefully chosen elements like product photography, fonts, colours, patterns and iconography that appeal to your target audience.

While your site may evolve to highlight new products or upgrades, the core visual components should remain cohesive. Maintain the same colour palette, logo placement, menu navigation and branded fonts across pages to reinforce a unified aesthetic. Consistent branding builds familiarity and trust with customers over time.

With a strategic, brand-focused ecommerce website design you can share your unique story in a memorable way. Let the look and feel of your site communicate the values, emotions and associations you want people to have with your brand.



Pick a convenient time from the calendar

Showcase Customer Reviews

Showcasing positive customer testimonials and user-generated content offers powerful social proof for your brand. Other shoppers’ experiences influence purchasing decisions – when customers see past buyers were satisfied, it builds trust in your products and removes hesitation.

Strategically featuring testimonials, reviews, ratings, and photos/videos created by real customers provides third-party validation that your ecommerce site delivers value. It shows new visitors that people had a positive experience buying from you. This social confirmation compels prospective customers to follow suit and make purchases themselves.

Leverage multiple forms of social proof across your website design. Testimonials, star ratings, customer photos using your products, and video reviews all help relay satisfaction and reinforce your credibility. Build an authentic brand story by putting real customer experiences front and centre.