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The Critical Role of E-E-A-T in SEO Success

Google’s core search algorithm heavily weighs the concept of E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness. Optimizing for E-E-A-T is essential for earning great organic search rankings in 2022 and beyond. What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness – the four qualities Google looks for in high-quality content. Experience: The creator …

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